Qsource embarked on a statewide awareness campaign aimed at educating patients about mammography, diabetes and immunization. “Be there for that Special Day” was established on the concept that patients innately want to take care of their health so they can enjoy life, family and friends. The campaign consisted of direct mail, educational materials and media outreach. The campaign reached more than 100,000 Medicare beneficiaries in Tennessee. Click on the images to see campaign pieces or listen to the PSA audio files.
